Independent and small scale software development companies have always been hopeful on the software development industry. The community’s hopes have been as high as the nascent days of PC and web, because of two primary reasons, newer platforms and an easier penetration in the market than before. New platforms have led to more audience. Large scale adoption of smart phones and tablets have exponentially increased the number of users targeting varied kinds of applications be it casual games, or health apps. This is fuelled by the availability of free and ultra-low pricing of apps unlike earlier ones on desktop which were not affordable by the common mass.
Every bit of selling and distributing is handled by the app stores. Hence it is much easier to create and watch it roll. In-app purchases and advertising networks are easily handled by third parties. Promotions and advertising packages exist for all budget options, from cheap SEO tactics to professional highly paid advertising media firms. Understanding the requirement and target audience is very crucial to deciding what platform to choose. The choice of operating system platform can make or break your project. The choice ranges from iOS, Android to Windows Phone and BlackBerry. Each has their pros and cons. iOS is more suitable for productivity oriented apps while casual gaming scores well in Android. BlackBerry is more enterprise level and Windows is rich UI oriented.