Despite Google Play’s largest market share in terms of volume, iOS is still the most profitable venture in mobile applications development. Both the iPhone and iPad have a huge fan following and both of these users usually have a larger spending capacity than Android users because Android is also available on budget hardware whereas iOS is not. Apple’s clientele is more posh and the app store has more quality apps than others. The popularity of the Apple devices has encouraged many to create mobile apps of their business or ideas on them.
Launching a new application requires three steps, mainly – building, distributing and promoting. Before that, one needs to chalk out a proper plan. There can be necessary delays and expenses if a comprehensive strategy is not planned. Entire app development life cycle needs to be decided beforehand. Understanding target customers is important and planning a marketing strategy for the same is also important. User experience is perhaps the most sought after thing after usability. So UI and UX of an app should not be neglected. According to a recent survey, gaming apps are most popular on the app store. So adding a little gaming touch to your application, wherever possible, is considered a good plus point in terms of increasing the want-factor.